Helping global entrepreneurs
inspire a better world TM

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our story
WE BELIEVE ENTREPRENEURSHIP
IS ESSENTIAL TO HUMAN FLOURISHING

Peter Drucker defined entrepreneurship as a “manifesto of dissent.” By that he meant that the entrepreneur stewards a sacred trust to make things better, no matter his domain of practice or his chosen sphere of influence. It’s in their spiritual DNA. They are born (and made) to innovate; born (and made) to serve people in unprecedented ways. They find a way. We believe that a world without the entrepreneurial spirit is an impoverished world. So, we made it our mission to help global entrepreneurs inspire a better world.

2001
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ORGANIZATION OF THE FOUNDING COMPANY.

The Helixx Group is co-founded by Jim Van Eerden and Paul Brooks, later followed by Helixx Holdings, Helixx Partners, and a family of subsidiary companies.

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“Entrepreneurship [is]…intended as a manifesto and as a declaration of dissent:
The entrepreneur upsets and disorganizes…his task is ‘creative destruction.”- Peter Drucker

some artifacts
PROJECTS REFLECTING THE
“DNA” OF WHAT WE VALUE

our mission
A CALLING TO SERVE THOSE
WITH AN ENTREPRENEURIAL CALLING
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JIM VAN EERDEN

FOUNDER & MANAGING DIRECTOR

Company founder Jim Van Eerden has always had a passion for combining business and mission, for the intersection between entrepreneurial enterprise and cause. His unique experiences, including start-up roles for Global 2000 and fast-growth early stage companies, has earned Jim a reputation as one of the nation’s leading “blended value” strategists. His partners and colleagues and staff all share the vision to help global entrepreneurs inspire a better world.™

Helixx protagonists also share a belief in the idea that People Matter – and that each person is made with a spiritual equivalent of their natural DNA that gives them gifts to share with the world. A part of our work is the high calling of helping people to know that truth, and to live in light of that reality. We do that in part through our partnership with Tim Krupa and The Center for Missional Entrepreneurship.

Jim and his wife Rachel seek to live this mission in their personal lives, too. As parents of 11 children, they enjoy hosting “entrepreneurial co-conspirators” at their homestead in North Carolina as a part of the Helixx and CME experience.

“I never perfected an invention that I did not think about in terms of the service it might
give others…I find out what the world needs, then I proceed to invent.”- Thomas Edison

work in progress
A FEW SELECTED VENTURES – IN THE FORGE,AND MAKING A MARK IN THE WORLD

1

MISSION ATHLETECARE

A new category of cause-connected consumer goods championed by some of the world’s greatest athletes.
www.missionathletecare.com

2

GOODXCHANGE

A social purpose network that replaces an “impression” with an engagement model that raises money for great charities.
www.goodxchange.com

3

SEVENLY

A for-profit company creating lifestyle products in 7-day campaigns to raise funding and awareness for charity partners.
www.sevenly.org

5

THE SNIPPET APP

A market-leading app that is redefining the publishing and reading experience through an integrated media experience.
www.thesnippetapp.com

4

ROOTED BEAUTY

A social good company specializing in innovative and healthy natural skincare products that are made and packaged uniquely.
www.rooted-beauty.com

2

FREE THINK UNIVERSITY

The Khan Academy for learning about The Big Questions, and America’s fastest growing college scholarship fund.
www.freethinku.com

4

SERVING VENTURES

Based on John Stahl-Wert’s best-selling
leadership books and tools, Serving Ventures
offers transformational training globally.
www.servingventures.com

5

CANTY WOMAN

Maker of cause-crafted cases, for women
with passion for good – including CANTYkinis,
CANTYhose and CANTYvivo.
www.cantywoman.com

6

GREAT TO GOOD

A sequel to the classic book Good to Great,
about for-profit businesses redefining how philanthropy works in the New Century.
www.greattogood.com

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WHAT’S YOUR WORK IN THE WORLD?

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