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Jim Van Eerden began his career as a corporate brand strategist, and played consulting roles for Coca-Cola, M&M Mars and American Airlines as well as for the 1994 World Cup Organizing Committee and the 1996 Atlanta Olympic Committee.

In 1995 he founded a national consulting firm that specialized in the launch of internet business units inside Global 2000 and fast-growth companies, including Southwest Airlines, GM, USA Today and Pearson Education. Since 2001, Jim has been the Managing Director for Helixx Partners, a boutique private equity group, where he has focused on investing in social good companies in the CPG, media and tech markets.

In that role, he has co-founded social impact companies like MISSION Athletecare (with Mia Hamm and Serena Williams), Snippet, Serving Ventures and Sevenly, as well as global non-profits like H2O Africa (now, co-founded with Matt Damon). He has also served as senior counsel for corporate philanthropic projects like Refresh Everything for PepsiCo, and helped start numerous cause-based educational movements like Thinker Education.

Jim has been head of the firm's media investments as well, serving as Executive Producer for several award-winning feature films including the Academy Award nominated short film MOST, Bobby Jones, The Ultimate Gift and The Perfect Game - and educational documentaries such as the critically acclaimed films Running the Sahara (which he produced with Matt Damon) and WarChild - all of which carried a philanthropic mission and raised millions of dollars for charity. He was also an executive consultant for Stephen McEveety (Braveheart, Passion of the Christ) on Bella, the #1-rated film on Fandango and Yahoo Movies.

Jim has been a guest lecturer on business and social entrepreneurship at forums including The National Press Club and Harvard University, where he spoke on "Philanthropy 2.0."

In addition to his undergraduate degree from Grove City College, Jim has completed graduate school programs at Wake Forest University, Trinity, Oxford, and is a candidate for a doctoral degree in global education.

He and his wife Rachel have 11 children. They live on a homestead in Stokesdale, North Carolina.

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“The place God calls you to is the place where your deep
gladness and the world’s deep hunger meet.”- Frederick Buechner