Our Story

A Story Being Written

Magnalia Farmstead Library, North Carolina

Our Story

WE BELIEVE ENTREPRENEURSHIP
IS ESSENTIAL TO HUMAN FLOURISHING

Peter Drucker defined entrepreneurship as a “manifesto of dissent.” By that he meant that the entrepreneur stewards a sacred trust to make things better, no matter his domain of practice or his chosen sphere of influence. It’s in their spiritual DNA. They are born (and made) to innovate; born (and made) to serve people in unprecedented ways. They find a way. We believe that a world without the entrepreneurial spirit is an impoverished world. So, we made it our mission to help global entrepreneurs inspire a better world.


2001
ORGANIZATION OF THE FOUNDING COMPANY
The Helixx Group is co-founded by Jim Van Eerden and Paul Brooks, later followed by Helixx Holdings, Helixx Partners, and a family of subsidiary companies.
2002
FIRST ‘START-UP’ CONSULTING ENGAGEMENT
The first Helixx consulting engagement was to help entrepreneur Daryl Heald launch a philanthropic movement called Generous Giving.
2003
FIRST FILM PROJECT
The first Helixx film venture was to help fund the short film called MOST, which went on to be nominated that year for an Academy Award.
2004
FIRST PUBLISHING VENTURE
Helixx teams with client Tom Crow, Cobra Golf founder, to produce a film and a series of book publications about the legendary golfer, Bobby Jones. This leads to the launch of other publishing subsidiaries, including Lifeⁿ Books.
2005
PIONEERING VENTURE IN FILMANTHROPY
Helixx client Jim Stovall’s best-selling book The Ultimate Gift becomes the nation’s first “filmanthropy” project, raising more than $26M for charity. Helixx follows this with award-winning educational documentaries “Running the Sahara” (produced with Matt Damon) and “WarChild” – both of which carried a philanthropic mission and raised millions of dollars for charity.
2007
EXECUTIVE CONSULTING
Helixx serves an executive consulting role for Bella, the #1-rated film on Fandango and Yahoo Movies, on behalf of Stephen McEveety (producer of Braveheart and Passion of the Christ).
2008
PIONEERING SOCIAL GOOD
Helixx and client Josh Shaw join forces to help launch MISSION Athletecare and its companion charity, The M Foundation, with athletes Serena Williams, Dwayne Wade, Mia Hamm, Drew Brees and others to promote athletes “doing better and doing good.”
2009
FIRST CORPORATE CAUSE MARKETING ACTIVATION
Helixx is retained to help design PepsiCo’s first major activation of a cause marketing campaign, Refresh Everything, resulting in the ground-breaking decision to channel marketing dollars into charitable work.
2010
LAUNCH OF CENTER FOR MISSIONAL
Together with a client, Helixx initiates a co-venture relationship to help create a services practice specifically for entrepreneurs aiming at a “double bottom line” which resulted in the formation of The Center for Missional Entrepreneurship and consulting projects for social influencers like Timothy Keller and City to City.
2011
PIONEERING SOCIAL COMMERCE COMPANY
Helixx teams with CME and client Dale Partridge to help launch a pioneering company in the social commerce market called Sevenly to help promote awareness and funding for the world’s greatest causes, now the leading expression apparel and accessories company in the world.
2012
FIRST ONLINE TRAINING PRODUCT
Helixx works together with CME and client Brad Voeller to help inspire the rising generation of entrepreneurs by launching an online course about “Moving from Ideas to Execution” with online educational services company Lumerit.
2014
FIRST SOCIAL PURPOSE NETWORK ACTIVATION
Helixx works together with CME and Cherokee Gives Back to help launch The GoodXchange at goodX.com, helping corporate brands engage with consumers in a cause-driven exchange to create brand warmth and deeper consumer engagement in the market through campaigns like Red Nose Day.
2015
FIRST FAMILY OFFICE (MRI) FINANCING TRANSACTION
As a founding investment partner, Helixx works as part of the Board of Directors of Mission Athletecare to facilitate a $35 million family office financing led by Hap Klopp, founder and previous CEO of The North Face, and two other prominent family offices as reported here.
2016
SERVING LEADER VENTURES
Helixx sells Serving Leader Ventures, a content and company based on the international best-selling book, The Serving Leader, to Aspirant.
2017
THINKER.EDUCATION LAUNCH
Helixx announces the launch of Thinker.Education, aiming to provide the world’s leading free library of short courses about life’s big questions as an alternative student scholarship platform for engaged parents, grandparents, employers and mentors.
2018
GOOD EXCHANGE CORP. ACQUISITION
Helixx participates in the growth and sale of Good Exchange to 5th Element Group PBC in an effort to create a flagship brand for corporations, donors, investors and “solution-makers” working together to connect performance to SDG-aligned purpose.